Youtheory, a leading wellness brand based in Irvine, California, has launched a new omega supplement with a strong focus on ocean sustainability. As a part of Jamieson Wellness, Youtheory stands out by using plant-based omega oils instead of traditional fish oils. This innovation is further complemented by the use of recyclable aluminum bottles, eliminating ocean-polluting plastics from the equation.
Plant-Based Omega for a Cleaner Planet
According to Cindy Sherman, Vice President of Marketing at Youtheory, the new “Ocean-Friendly Omega” capsules are derived from algal oil, providing a vegan alternative that protects marine life. “We wanted to differentiate ourselves by sourcing omega from plants, not fish,” Sherman explained. “It’s not only a vegan solution but also a way to respect and protect the ocean.”
#VeganOmega3 #AlgalOil #MarineConservation
Eliminating Plastic to Protect Marine Life
Youtheory’s packaging choices reflect a commitment to ocean conservation. Sherman pointed out that plastics often end up in the sea, posing risks to fish and other marine species. By choosing aluminum bottles, the company goes beyond expectations in meeting environmental responsibilities. Their key packaging criteria? Sustainability, durability, and premium quality.
#PlasticFreePackaging #EcoFriendlySupplements #RecyclableAluminum
Trivium’s Aluminum Bottles Meet the Standard
In early 2023, Youtheory partnered with Trivium Packaging to develop a screw-top aluminum bottle with several eco-conscious upgrades. These include a tamper-evident neck band made from cornstarch and an induction seal liner. The bottle is 100% recyclable, lightweight yet strong, and engineered to preserve product integrity.
#TriviumPackaging #CornstarchSeal #EcoInnovations
Barrier Protection and Extended Shelf Life
Aluminum’s natural barrier properties—protection against UV light, oxygen, and moisture—make it ideal for dietary supplements. “The strength and reliability of aluminum ensure our supplements remain potent and fresh over time,” Sherman emphasized. This durability is essential in maintaining both efficacy and shelf life.
#UVBarrier #ShelfStableSupplements #DurablePackaging
Premium Look and Feel That Aligns With Brand Values
Youtheory also aimed for a premium aesthetic that reflects their dedication to quality and innovation. Trivium delivered with a sleek, modern bottle design that enhances the high-end consumer experience. “Aluminum’s versatility allows for high-quality surface finishes and branding flexibility, helping us stand out on the shelf,” Sherman said.
#LuxuryPackaging #ModernDesign #ShelfAppeal
Smart Recycling Guidance with How2Label
Trivium directly prints Youtheory’s customized branding onto the aluminum bottles and includes How2Label instructions to help consumers recycle properly. “Our entire bottle is widely recyclable,” Sherman added. “We guide users to empty the bottle, replace the cap, and drop it into roadside recycling bins.”
#How2Recycle #SustainableDesign #EcoEducation
