When it comes to premium fish oil for pets, few stories are as unexpected—and inspiring—as that of Guillermo Goni, the founder of Iceland Pure.
It all began with a simple haircut.
His wife’s casual visit to a salon sparked a conversation that would eventually lead to a partnership with a fish product company from Iceland. Though Guillermo had no background in pet products or the health supplement industry, he saw potential when his own dogs loved the samples. In 2007, he became the sole owner of Iceland Pure—and a passionate advocate for pet wellness.
Why Fish Oil Matters for Pets
Iceland Pure’s mission is to provide clean, effective, and ethically sourced fish oil from Iceland and Norway for dogs, cats, and horses. Their formulas—salmon oil, sardine anchovy oil, omega blends, and even shark liver oil—are rich in omega-3 fatty acids that help with:
Allergies & skin irritation
Heart & kidney health
Arthritis & inflammation
Tumor growth reduction & immune support
The brand’s commitment goes beyond efficacy. They invested in molecular distillation technology, removing heavy metals and odors without losing nutrients. The result? A scent-free, high-grade supplement pets love and owners trust.
The Packaging Breakthrough: Why Aluminum Bottles?
Early on, Guillermo discovered that plastic bottles were reacting with the fish oil, potentially releasing chemicals into the product. The solution? Switching to aluminum bottles with an epoxy-glass inner lining.
As the manufacturer behind Iceland Pure’s aluminum packaging, we at AOLIJUE are proud to support brands that prioritize health, safety, and sustainability. Aluminum not only prevents chemical leaching—it also extends shelf life, enhances product purity, and offers a recyclable, eco-conscious alternative to plastic.
Final Word
What started as a coincidence turned into a company rooted in care, innovation, and transparency. Iceland Pure’s story is a reminder that doing what’s right for animals often means doing what’s right in every part of the supply chain—from raw materials to the bottle it’s stored in.
We’re honored to be part of that story.
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